A rumor spread last month suggesting that 14 cities in the United States are planning to ban meat.
The news, which made its rounds mostly on conservative news websites, was that by 2030, the cities seek to achieve zero consumption of meat, zero consumption of dairy, three new clothing items per person each year, zero private vehicle ownership, and one short return airline flight per person every three years.
Close to 100 cities globally have already signed onto the deal. In the United States, this includes Austin, Boston, Chicago, Houston, Los Angeles, Miami, New Orleans, New York City, Philadelphia, Phoenix, Portland, San Francisco, Washington, D.C., and Seattle.
As expected, establishment news outlets were quick to label the whole thing as fake; a big conspiracy theory, and another example of why disinformation is a threat to humanity.
Politifact declared “Social media post distorts climate report. No U.S. city is banning meat, dairy, new clothes, or cars.” Adding that, “We could find no evidence that any U.S. cities have agreed to ban meat, dairy, new clothes or private cars.”
Snopes, meanwhile, labeled it all as “false,” writing that “There is no plan for 14 U.S. cities to ban meat, dairy, and private cars by 2030.” And “We also found no evidence that a group of U.S. cities had signed onto plans to ban such products for consumption.”
But once you dig into these claims, you’ll find something odd. There’s a play on words happening.
In their defense, they’re latching on to technical errors made by some of the program’s critics. But in essence, the agenda is very real.
The technicalities are this: the cities aren’t planning to ban meat outright. They’re pushing to reduce meat consumption, with zero consumption being the target.
The same goes for the other goals. They’re very much real, but they’re not outright bans. The other technicality is that the program behind it isn’t binding. The cities involved are doing this voluntarily, through a global coalition of mayors.
It’s all part of the C40 Cities program. In October 2019, it declared on its website, “14 cities commit to sustainable food policies that will address the global climate emergency.” It claims that “Eating a sustainable diet and avoiding food waste could cut greenhouse gas emissions from the food we eat by more than 60%.” This was part of what it called the “Planetary Health Diet,” which it claimed “could save 11 million lives each year, if adopted universally.” And it stated, “Mayors will work with their citizens to achieve a ‘Planetary Health Diet’ for all by 2030.”